WordPress for Your Business Website

A follow-up course for small businesses using WordPress to manage their company website.

Once you have a functional grasp of WordPress, it’s time to talk about the specifics of how the platform can be best used for business websites. Businesses need to manage special situations like online credit card sales, tracking site statistics, managing customer service actions, and using their websites to build mailing lists and attract new clients. All of these things can be managed beautifully with WordPress. 

Please note that this class has a prerequisite of our companion class, “Introduction to WordPress”, or at least a year of hands-on experience managing a WordPress site in the current version.

This class is suitable for those new to self-managing your business website on the WordPress platform, those who want to hire a professional to do so and want to learn an overview so as to direct the process, or those wishing to “fill in the blanks” before using WordPress for a business website. Not just for retailers or service businesses, this class is also suitable for nonprofits, business bloggers, an event website, or almost any other web presence. No web design experience is necessary, but attendees should have solid basic computer confidence.

Included in this workshop:

  • A brief examination of some common business goals, and some paths to approach those goals using common WordPress tools and strategies
  • A key list of some favourite plugins and themes suitable for business use
  • An examination of WordPress shopping carts and best practices to implement them
  • Why your WordPress website is the best place to build your email list, and an introduction to some favourite methods and tools for doing this
  • How to use creative posts and pages to create dynamic content and keep your site fresh
  • How to make search engines happy and get your website found in a sea of others
  • A brief overview of keywords, and how to find and use your own keywords
  • An examination of some simple tools for examining website statistics, and their basic interpretation to help build your clientele
  • How to express your goals to a web designer or website manager, if you choose to go that route, or, how to enlist help from staff to make your website more effective
  • Cool list of handy extras and tricks that save time and stress
  • Brief exploration of the goals for each attendee, with custom recommendations
  • Stuff to avoid: learn from years of my mistakes!

This one-day class is ideal for someone who’s ready to self-manage their own business website, and wants a solid introduction to give them the confidence to create content and be consistent, OR, someone who is responsible for the planning of such a website and needs guidelines before soliciting the services of a professional web manager.

Attendees will leave with easy handouts for reference, plus a tip sheet, and a list of curated resources if they want to take it to the next level.

Interactive exercises will use the details of the businesses of those in the room, so please be sure to come ready to answer basic questions about your business.

The Instructor was an early adopter of WordPress about 15 years ago, and has continuously built and maintained many WordPress websites since that time. She is also the Marketing Manager for the Fraser Valley Wedding Festival, the Westcoast Small Home Expo, and for Fraser Valley Continuing Education, the host of this event.

Offering 1: Tuesdays, February 11, 2020, 6pm to 10pm, at FVCE Boardroom, Suite 204-20621 Logan Ave Langley

Course Number: BF16
Instructor: Peggy Richardson
Semester: Winter/Spring 2020
Classroom: FVCE Boardroom (Suite 204, 20621 Logan Ave Langley)
Start Date: February 11, 2020
End Date: February 11, 2020
Start Time: 6:00 pm
End Time: 10:00 pm
Class Capacity: 14
Course Price: $80.00
Number of Sessions: 1WordPress for Your Business Website

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We remain closed, but we're committed to keep classes going through the next few weeks.

All classes that are normally scheduled for the next few weeks will continue, either by being re-scheduled, or in some cases, through livestreaming. If you're worried about cancellations, don't. Your class will be delivered one way or another.
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Like all small businesses, we rely on our registrations to keep the school going. Without training opportunities, those looking for new careers in the next year will not have the education they need to move on. That's why we're committed to postponing classes, rather than cancelling them.