Sherrin is an expert in marketing, customer relationships and brand image and owns a graphic design and marketing agency – Shervin Communications, with her partner Kevin. They have been in business for 32 years. In their business they work with companies to help articulate and honour their unique “brand” image, which includes marketing consulting and visual representation through development of a corporate identity package and design of all supporting promotional materials, website and online marketing.
Her business background in sales, customer service, marketing, and facilitation positions her well in this demanding and lean world of business. She has an inquisitive yet friendly manner and seeks to approach issues from the customer point of view — always!
Her passionate and honest style is refreshing and leaves people with a real and practical understanding of their brand and the messages they need to convey. Sherrin knows that for the message to be believable – the person and company delivering it must also be.
Sherrin’s volunteer efforts have been impressive. She has been involved with:
• Victim Assistance – New West
• Community Policing – New West
• BC Summer Games – Burnaby and Coquitlam
• Youth Mentorship program – Vancouver
• Canadian Women in Communication – National
• Dress for Success – Vancouver
• BC Food and Beverage Association
• Michael J Fox Theatre Society – Burnaby
She has served as National Chapter Liaison for Canadian Women in Communications and as President and other executive positions for the Canadian Association of Professional Speakers in BC and BC Food and Beverage Membership Committee Chair and Co-chair for FoodProWest.
Currently, Sherrin is a member of the Langley Chamber of Commerce and their Policy Committee, and a director of the BC Food and Beverage Association. Sherrin has appeared on television, and has been interviewed by Globe and Mail, BC Business, Business in Vancouver and other publications regarding running and marketing a business. Her focus in life is to enjoy the great people around her, commit to lifelong learning, serve her community and help people be their unique and authentic selves.
For her dedication and effort, Sherrin has been a “Woman of Distinction” in Burnaby and was one of 20 finalists for the “Influential Woman in Business” and won “National Volunteer of the Year” for Canadian Women in Communications. Her company has been listed in the Business in Vancouver publication as one of the top Graphic Design Agencies in BC.
Shervin was also awarded the “Small Business of the Year” award in the city of Burnaby and has been on in Top 100 fastest growing businesses list in Vancouver.
Regarding her papercrafting classes…
Sherrin Western has been doing papercrafts for 16 years. She started when her best friend passed away suddenly and Sherrin wanted to make a scrapbook to capture the memories of her friend’s life. That scrapbook launched her love of everything paper! Card making was the next natural choice for Sherrin and she now does both card making and scrapbooking as both a way to relax, record memories and connect with friends.
